Benefits

Our FREE SOURCE EVALUATION SOFTWARE puts you firmly in charge!

Give us a crack at any publishing-related problem and the first step will almost certainly be to evaluate the profitability of each circulation source.

Now you can take that all-important first step yourself…for FREE for a year!

Masten Publishing Systems' FREE SOURCE EVALUATION SOFTWARE helps you answer real-world source questions with remarkable ease and clarity. By simply entering data that is specific to your publication, you will be able to produce a one-page report that compares the long-term value of each circulation source. You can then use this report to identify your most efficient sources.

Most publishers know their key sources. In our experience, however, most publishers make at least one major mistake in comparing the profitability of substantial sources. In addition, many publishers spend too much time on sources that are too small and cannot possibly justify the management and staff resources devoted to them. Proper source ranking makes these mistakes visible while clearly presenting alternate possibilities.

Avoiding unpleasant surprises

A proper source analysis can produce surprises, not all of them pleasant.

Perhaps you are incorrectly comparing newsstand sales to subscription sales. Our free source evaluation software will show you a clear picture. No risk and no disaster brought on by incomplete or faulty information!

Maybe you are using an agent to sell a lot of long-term orders. This may even be producing healthy-looking checks and improving your cash flow. Our free evaluation software might show you that while this source is producing a stable rate base, it's also producing very little circulation revenue on a per copy basis. If that's the case, the checks will eventually shrink and the magazine will have huge copy liability…and little revenue to pay the bills. Our free source evaluation software reveals this sort of life-saving information time after time for our clients.

Building a better budget

We promote circulation source evaluation — even to the point of giving away our valuable software — for a very good reason: If you don't understand your sources thoroughly, you simply cannot produce a proper budget. And nothing is more important to your publication's health than expert budgeting.

Our services include the difficult elements of budget preparation, such as publication modeling and model feeds. Some publishers never get around to preparing a strategic plan. And if they do prepare one, they fail to measure its progress…simply because they are too busy putting out fires in the office.

This is a potentially fatal mistake…one that we can help you avoid.

Masten Publishing Services helps you focus on the long-term, big-picture implications of your plan. You will have peace of mind from knowing that if problems or opportunities come up, our team will bring them to your attention with each issue update.

All you really have to remember is that we have done this many, many times before…and we're on your side.